Social media giant Meta has announced that content creators in Nigeria and Ghana with at least 5,000 followers can start earning money on Facebook beginning July 1, 2024.
The company rolled out new monetization features, including In-Stream Ads on Facebook and Facebook Ads on Reels, on Monday.
According to a statement released by Meta, these features will allow creators to earn money by crafting original videos and building communities. Eligible creators in both countries can monetize their video and Reels content, with support available in over 30 languages globally.
The statement reads: “To use either product, creators must comply with Facebook’s partnership monetization policies and content monetization policies and must be at least 18 years old. Additionally, for in-stream ads, creators must meet certain requirements, such as having a minimum of 5,000 followers.”
Commenting on the rollout, Moon Baz, Global Partnerships Lead for Africa, the Middle East, and Turkey at Meta, said: “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money while setting the bar high for creativity across the world, making Meta’s family of apps the one-stop-shop for all creators.”
Meta explained that “In-stream Ads can play before, during, or after on-demand videos, whether it’s pre-recorded content or a recording of a previous live stream. Types of In-stream Ads include Pre-roll Ads (which play before a video starts), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content), and Post-roll Ads (ads which appear at the end of videos).”
Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.
